Everyone can publish everything
Reaching people, influencing people has never been easier
30% (2 billion) of the world’s population is using the internet
More than 1 billion individuals are using social networks
More than 350 million are accessing Facebook every day
An average social network user creates 90 pieces of content per month
30 billion pieces of content are shared every month
Mobilizing or provoking damage does not need a physical place anymore
